Saturday, 26 September 2015

A game changing match?

Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner:
 
The regional and community focus of this, plus the global popularity of football, could provide scope for attracting new and emerging local and international partners from business, voluntary organisations and elsewhere that are willing and able to offer skills, expertise and resources which would widen the scope of the partnership's work. This would enable it to address more social and economic issues and, importantly, create additional business and employment opportunities in the region. 
 
One 'match' of this type can prove, in time, to be a 'game changer' for a region.

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